‘Quit smoking and quit all the crap that goes with it’
The Cancer Institute NSW and Cancer Council Victoria have joined forces for a new campaign which urges smokers to quit by highlighting the negative aspects of the habit.
From being embarrassed to give a hug to having bad breath, the 30 second TVC shows different smokers struggling with the habit’s side effects.
The ad concludes with a voiceover which says “quit smoking and you quit all the crap that goes with it”, followed by the tagline: “You quit. You win.”
Sarah McGill, director of Cancer Screening and Prevention at the Cancer Institute NSW said: “We are taking a different approach with this campaign. This engaging creative complements our more graphic health warnings, with a positive look at the many benefits of quitting smoking.”
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